Marketing Campaign Executive - National - E5533

Job Title: Marketing Campaign Executive
Salary: £36k
Reporting Line: Head of Marketing

We are looking for a results-driven and dynamic Campaign Marketing Executive to join our growing B2B marketing team. The ideal candidate will possess a strong background in executing marketing campaigns targeting business clients, with the ability to drive engagement and support lead generation efforts across various channels.
The Campaign Marketing Executive will play a key role in planning, implementing, and optimizing marketing campaigns to enhance brand awareness, nurture leads, and support sales objectives
The ideal candidate will have a strong background in B2B marketing, with experience in the construction or modular building industry being highly advantageous.

Algeco is a leading provider of modular space solutions, delivering high-quality, innovative, and sustainable buildings across various industries. Our mission is to provide smart, flexible, and cost-effective space solutions that enable our customers to succeed.

Campaign Planning & Execution: Collaborate with the marketing team to develop and execute multi-channel B2B campaigns aligned with business objectives and target audience needs.
Lead Generation: Develop strategies to attract, nurture, and convert leads through targeted campaigns across email, paid media, social media, and other relevant channels.
Content Strategy: Coordinate with content creators to ensure campaign messaging and content resonate with the target audience, driving engagement and conversions.
Market Research: Research industry trends, competitors, and customer insights to inform campaign strategies and messaging.
Campaign Tracking & Analytics: Use data analytics tools to monitor, measure, and optimise campaign performance, ensuring KPIs are met (e.g., lead generation, conversion rates).
Collaboration: Work closely with sales, product development, and other marketing teams to ensure alignment and support business objectives.
Event & Webinar Support: Assist in organising events, and other promotional initiatives to engage with prospects and customers.
CRM Management: Ensure campaigns are tracked effectively within the CRM, and work with the sales team to follow up on leads generated by marketing efforts.
Budget Management: Help manage campaign budgets and ensure the cost-effectiveness of each marketing initiative.
Campaign Reporting: Provide regular reports and insights on the performance of campaigns, highlighting successes, challenges, and opportunities for improvement.

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in B2B marketing, particularly in campaign management and lead generation
• Excellent project management skills and ability to manage multiple campaigns simultaneously.
• Solid knowledge of B2B marketing channels, including email marketing, social media, PR, Events and digital.
• Strong analytical skills, with the ability to interpret data and adjust strategies accordingly.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• A creative mindset with a focus on delivering innovative solutions.
• Detail-oriented, proactive, and results-driven.
• Knowledge of marketing technologies and automation platforms is a plus.